Organizations need tools for communicating both their strategy and the processes and systems that will help them implement strategy. Strategy maps provide such a tool. The map provides a visual representation of a company's critical objectives and the crucial relationships among them that drive organizational performance Strategy maps show the cause-and-effect links by which specific improvements create desired outcomes. From a larger perspective, they show how an organization will convert its initiatives and resources, including intangible assets such as corporate and employee knowledge, into tangible outcomes.