Marketing & Communications |
|
|---|---|
| Sales , Marketing & Communications activities create the basic interaction with potential clients, through different methods of informing, communicating, persuading and attracting the prospect customers. | |
Sub-categories |
|
| Advertising (24) | Public Relations (29) |
| Marketing (113) | |
Key Performance Indicator examples
Select your Key Performance Indicators (KPIs) from the Performance Measures listed below:
$ Advertising expenditure
Measures the amount spent on advertising (in all channels used: TV, radio, internet etc.) in period.
(0/5)
% Clients with more than one service provided
Measures the percentage of the clients that buy more than one accounting service (bookkeeping, tax returns, fiscal advisory etc.)
(0/5)
% New customers from existing clients' referrals
Measures the percentage of new customers that have come as a result of a recommendation from existing clients.
(0/5)
% New client ratio
Measures the ratio of new customers in the total existing customers.
(0/5)
% Account expansion
Measures the increase in business with existing clients.
(0/5)
% Concentration ratio
Measures the percentage of the total market share of the leading firms in an industry.
(0/5)
% Customers with key attributes
Measures how much of the client's base is represented by customers that account for a % higher that a predefined level of the company's revenue.
(0/5)
$ Average customer size by category
Measures the average size (in terms of purchases) of the customers by category of product.
(0/5)
# Brand image index
Provides a rating of the brand image on a predefined scale, based on customer surveys.
(0/5)
# Direct communications to key customers in month
Measures the average number of direct contacts (visits, emails, phone calls etc.) the company has with a key customer on a monthly basis. A key customer is a customer that accounts for a significant % of the company's turnover.
(0/5)
Share & subscribe
Performance Management Books
smartKPIs Performance Management IQ test
The statement:
is an example of
KPI examples published
Today: 0
This week: 0