Online presence - eCommerce |
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| Online presence - eCommerce represents the sum of activities that assures that the organization benefits of online presence and potential to attract and retain customers, in order for the overall goals of the business to be achieved through easier and faster methods. | |
Sub-categories |
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| eCommerce (38) | Online publishing - Weblogs (8) |
| Email marketing (19) | Search Engine Optimisation (SEO) (15) |
| Online advertising (17) | Web Analytics (55) |
Key Performance Indicator examples
Select your Key Performance Indicators (KPIs) from the Performance Measures listed below:
% New versus returning visitors
Measures the percentage of new visitors reported to total returning visitors.
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# Site reach
Measures the number of unique visitors that accessed the site during the reporting period relative to the total number of unique visitors.
(0/5)
# Visitor loyalty and recency
Measures the total number of site visitors who make constant and frequent visits on the site.
(0/5)
# Page depth
Measures the number of pages that are viewed in average by site visitors before arriving at the monitored page.
(0/5)
# Returning visitors
Measures the total number of visitors who make multiple visits to the website.
(0/5)
% Returning visitors
Measures the percentage of retained visitors that come back to the website out of all website visitors.
(0/5)
# Visitors per conversion
Measures the average number of visitors who take a desired action on the website, such as downloading a file, making a purchase, donating money or signing for a cause out of the total number of site visitors.
(0/5)
% Visits that use site search
Measures the percentage of site visits that use site search capability out of the total number of visits on site.
(0/5)
# Blog subscribers conversion ratio
Measures the ratio between the total number of subscribers to the blog and the number of posts on the blog.
(0/5)
# Visits per keyword
Measures the average number of visits drove to the site per keyword used in search.
(0/5)
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